Lake Michigan is consistently rated as the deadliest lake in the U.S. due to its combination of powerful rip and longshore currents, unpredictable waves, and high beach traffic. In the past 15 years alone, the lake has been responsible for over 600 drownings—more than any other Great Lake. These fatal incidents disproportionately occur on unguarded beaches, where dangerous conditions can overwhelm swimmers in seconds. That’s why having trained lifeguards on duty isn’t just helpful—it’s critical. Lifeguards are proven first responders: their presence dramatically reduces drownings, while warning flags and signage alone simply don’t deliver the same lifesaving protection

A portion of proceeds from each sale will go toward initiatives that increase lifeguard presence and improve water safety on the Great Lakes.

• Durable, weatherproof vinyl

• 8.5” x 2.75”